The modern way
to build
qualifying
lead funnels.
Build multi-step lead funnels with AI, capture partial responses, enrich every submission, and route each opportunity through your pipeline and tools.
Lead forms have not kept up. They still collect answers like static forms, even though teams now need every inbound lead to be qualified, routed, and followed up.
Stepform is built for the full lead loop. Create high-converting multi-step funnels that feel polished to use, then capture partial responses, enrich every submission, route each opportunity to the right tools, and follow up without rebuilding the same workflow by hand.
Trusted by 1,000+ agencies, SaaS companies and lead-gen teams
Powerful by default
Build multi-step forms by chat or on a visual canvas
Generate entire forms, make changes, rewrite copy and add conditional logic from a chat interface, then fine-tune every detail in the visual canvas editor. The AI understands your funnel and makes smart suggestions.
Integrates seamlessly with your favorite tools
Send emails and Slack alerts, call webhooks, update submission fields and pause or route workflows based on every response.
Agent-ready by default Every published form exposes LLM instructions, a machine-readable manifest, MCP tools, JSON submission and signed resume links for browser handoff.
Recover partial leads Submissions are created from the first interaction, auto-saved as visitors type and kept resumable so unfinished forms still become useful pipeline data.
Built-in A/B testing Split traffic across start-page variants, control weights and compare performance so your highest-converting form becomes the default.
Know who your leads are before you reply
Every completed Stepform can automatically enrich people and companies with verified emails, phone numbers, roles, social profiles and firmographic data before your automations run.
Personalize every detail
Customize colors, fonts, border radius and input styles. Start from pre-built design templates or create reusable palettes shared across your organization. Add your favicon, OG image and social preview to make every form feel on-brand.
Brand styling Customize colors, typography, button and input styles so every form feels native to your brand.
Reusable themes Save palettes and templates your team can reuse across every Stepform in the workspace.
Share previews Control favicons, OG images and social preview copy so links look polished before visitors open them.
Responses at a glance
Collect every response as structured data, not just a flat form submission. Stepform can merge fields into person and company objects, assign people to the right company automatically, enrich the records you receive and keep the response table, pipeline and follow-up workflows in sync.
Share forms wherever leads are
Publish on your own domain, send direct links or embed forms on the pages where visitors are ready to convert. Use inline forms, popups, sidebars and programmatic controls without losing the polish of your site.
Use your own domains
Connect custom domains for hosted forms and custom email domains for branded notifications, with DNS verification and SSL handled in one place.
Embed forms wherever they convert
Use inline embeds, popups, sidebars and JavaScript controls to place each form inside the right campaign flow.
And everything else
The details that make the difference. From file uploads to A/B testing, it's all included.
20+ Field Types
Text, email, phone, date, single or multi-file upload, address, select, rating, NPS and quiz. Every input you need.
A/B Testing
Split traffic across start page variants with weighted distribution. Consistent per-visitor assignment.
File Uploads
Accept one file or multiple PDFs, images and documents with configurable type and size limits per field.
EU Hosted & GDPR Ready
Infrastructure built and hosted in Europe. Data stays in the EU.
Field Mapping
Map form responses to structured contact fields like first name, email, phone and address components.
Scheduling Embeds
Embed Cal.com or Calendly booking widgets directly into your funnel flow.
Page Transitions
Smooth vertical, horizontal or instant transitions between form steps. Auto-advance on selection.
20+ Field Types
Text, email, phone, date, single or multi-file upload, address, select, rating, NPS and quiz. Every input you need.
A/B Testing
Split traffic across start page variants with weighted distribution. Consistent per-visitor assignment.
File Uploads
Accept one file or multiple PDFs, images and documents with configurable type and size limits per field.
EU Hosted & GDPR Ready
Infrastructure built and hosted in Europe. Data stays in the EU.
Field Mapping
Map form responses to structured contact fields like first name, email, phone and address components.
Scheduling Embeds
Embed Cal.com or Calendly booking widgets directly into your funnel flow.
Page Transitions
Smooth vertical, horizontal or instant transitions between form steps. Auto-advance on selection.
AI Writing Assistant
Rewrite, shorten, expand or change tone on any text or heading block. Right from the editor.
Hidden Fields
Capture UTM parameters, referrer data and custom values from URLs automatically. No form field needed.
Version History
Browse and restore previous versions of your form. Every change is tracked automatically.
Team Management
Invite members, assign roles (admin, editor, viewer) and manage access per organization.
Person & Company Records
Save respondent and account data as structured records, so submissions become cleaner CRM-ready data.
FAQ Accordion
Add collapsible FAQ sections to any page. Great for addressing objections before a form step.
AI Writing Assistant
Rewrite, shorten, expand or change tone on any text or heading block. Right from the editor.
Hidden Fields
Capture UTM parameters, referrer data and custom values from URLs automatically. No form field needed.
Version History
Browse and restore previous versions of your form. Every change is tracked automatically.
Team Management
Invite members, assign roles (admin, editor, viewer) and manage access per organization.
Person & Company Records
Save respondent and account data as structured records, so submissions become cleaner CRM-ready data.
FAQ Accordion
Add collapsible FAQ sections to any page. Great for addressing objections before a form step.
Analytics
Track conversion rates, drop-off per step, time to completion and field-level engagement.
Dynamic Content
Personalize headings and text with respondent answers using dynamic field references.
Dark Mode
Forms respect system preference or can be set to always light or dark. Colors adapt automatically.
Pre-fill Fields
Populate form fields from URL parameters. Great for personalized links from email campaigns.
Social Preview
Control the title, description and image shown when your form is shared on social media.
Star & NPS Ratings
Configurable star ratings (3-10 stars, half-step precision) and NPS scales built in.
Analytics
Track conversion rates, drop-off per step, time to completion and field-level engagement.
Dynamic Content
Personalize headings and text with respondent answers using dynamic field references.
Dark Mode
Forms respect system preference or can be set to always light or dark. Colors adapt automatically.
Pre-fill Fields
Populate form fields from URL parameters. Great for personalized links from email campaigns.
Social Preview
Control the title, description and image shown when your form is shared on social media.
Star & NPS Ratings
Configurable star ratings (3-10 stars, half-step precision) and NPS scales built in.
Explore examples
Browse ready-made Stepform examples, inspect the canvas, then fork one into your workspace.
SaaS demo qualification
A Stepform example for qualifying SaaS demo requests through company fit, buying context, pain points, budget, timeline, and booking steps.
SaaSDemo bookingLead qualificationYour CompanyBook a Personalized Demo
Answer a few quick questions so we can tailor your demo to your team's exact needs. Takes less than 3 minutes.
How It WorksThree Steps to Your Custom Demo
We qualify your fit, tailor the content, and get you on the calendar — no generic sales calls.
01
Tell Us About Your Team
Share your company size, role, and the tools you currently use so we can prepare the right context.
02
Define Your Goals & Budget
Describe your main pain point and timeline so your demo focuses on exactly what matters to you.
03
Book Your Tailored Session
Pick a time that works for you and we'll arrive prepped with a demo built around your use case.
What Customers SayLoved by Revenue Teams
See why sales-led teams choose us to accelerate pipeline and close deals faster.
Sarah Chen
VP of Sales, Scalepath
"The demo was completely tailored to our CRM migration challenge. We signed within two weeks."
5.0Marcus Reid
Head of RevOps, Novara
"I've sat through dozens of generic demos. This one actually addressed our stack and our workflow."
4.4Priya Sharma
Director of Operations, Lattron
"The qualification questions helped us clarify our own requirements before we even spoke to the team."
4.8FAQCommon Questions
Everything you need to know before booking your demo.
What is your product?How does pricing work?How can I get started?Your CompanyBook a Personalized Demo
Answer a few quick questions so we can tailor your demo to your team's exact needs. Takes less than 3 minutes.
How It WorksThree Steps to Your Custom Demo
We qualify your fit, tailor the content, and get you on the calendar — no generic sales calls.
01
Tell Us About Your Team
Share your company size, role, and the tools you currently use so we can prepare the right context.
02
Define Your Goals & Budget
Describe your main pain point and timeline so your demo focuses on exactly what matters to you.
03
Book Your Tailored Session
Pick a time that works for you and we'll arrive prepped with a demo built around your use case.
What Customers SayLoved by Revenue Teams
See why sales-led teams choose us to accelerate pipeline and close deals faster.
Sarah Chen
VP of Sales, Scalepath
"The demo was completely tailored to our CRM migration challenge. We signed within two weeks."
5.0Marcus Reid
Head of RevOps, Novara
"I've sat through dozens of generic demos. This one actually addressed our stack and our workflow."
4.4Priya Sharma
Director of Operations, Lattron
"The qualification questions helped us clarify our own requirements before we even spoke to the team."
4.8FAQCommon Questions
Everything you need to know before booking your demo.
What is your product?How does pricing work?How can I get started?Event registration
A Stepform example for registering event attendees through event type, ticket selection, attendee details, session interests, accessibility needs, add-ons, and confirmation steps.
EventsRegistrationTicketingWhat event are you registering for?
Choose your event type to see relevant ticket options and pricing.What's includedEvery ticket comes packed with valueNo matter which event you choose, you get a seamless registration experience and a well-organized day.Flexible Ticket TypesFrom general admission to VIP packages, pick the ticket that fits your needs and budget.Personalized AgendaSelect the sessions and tracks that interest you most, and we'll tailor your schedule.Dietary & Accessibility SupportTell us your needs and we'll make sure you're comfortable throughout the event.Loved by thousands of attendeesDon't just take our word for it — here's what past participants had to say.Sarah ChenProduct ManagerThe registration process was incredibly smooth. I picked my sessions, noted my dietary needs, and everything was ready when I arrived.Marcus WebbEngineering LeadBest organized event I've attended. The personalized agenda made it easy to navigate parallel tracks.Priya PatelDesignerFrom ticket selection to add-ons, every step was clear and thoughtful. Highly recommended!Frequently asked questionsEverything you need to know before registering.Can I register a group of attendees?Can I change my session selections after registering?What if I have dietary restrictions or accessibility needs?Are add-ons included in the ticket price?How will I receive my ticket and event updates?What event are you registering for?
Choose your event type to see relevant ticket options and pricing.What's includedEvery ticket comes packed with valueNo matter which event you choose, you get a seamless registration experience and a well-organized day.Flexible Ticket TypesFrom general admission to VIP packages, pick the ticket that fits your needs and budget.Personalized AgendaSelect the sessions and tracks that interest you most, and we'll tailor your schedule.Dietary & Accessibility SupportTell us your needs and we'll make sure you're comfortable throughout the event.Loved by thousands of attendeesDon't just take our word for it — here's what past participants had to say.Sarah ChenProduct ManagerThe registration process was incredibly smooth. I picked my sessions, noted my dietary needs, and everything was ready when I arrived.Marcus WebbEngineering LeadBest organized event I've attended. The personalized agenda made it easy to navigate parallel tracks.Priya PatelDesignerFrom ticket selection to add-ons, every step was clear and thoughtful. Highly recommended!Frequently asked questionsEverything you need to know before registering.Can I register a group of attendees?Can I change my session selections after registering?What if I have dietary restrictions or accessibility needs?Are add-ons included in the ticket price?How will I receive my ticket and event updates?Customer support triage
A Stepform example for routing support requests by product area, issue details, attachments, account context, urgency, and preferred contact method.
SupportIssue triageCustomer operationsCustomer Support TriageOur guided intake form helps prioritize, route, and resolve your technical issue as quickly as possible.PREPARATION CHECKLISTReady to submit your support ticket?Take a quick moment to gather these details before you start for the fastest resolution.01Identify Product AreaChoose from Core Platform, Analytics, or Integrations to route your request to the right team.02Gather Account detailsFor faster resolution, please find your Account ID/Workspace ID and note down the exact steps to reproduce.03Prepare Screenshots or LogsExport relevant error logs or grab screenshots of the issue—you can upload these directly on step 5.COMMON QUESTIONSFrequently Asked QuestionsGot a quick question before you submit your support ticket? We have answers.How does this form route my ticket?What if my issue is a critical, system-down emergency?What file types can I upload as attachments?Customer Support TriageOur guided intake form helps prioritize, route, and resolve your technical issue as quickly as possible.PREPARATION CHECKLISTReady to submit your support ticket?Take a quick moment to gather these details before you start for the fastest resolution.01Identify Product AreaChoose from Core Platform, Analytics, or Integrations to route your request to the right team.02Gather Account detailsFor faster resolution, please find your Account ID/Workspace ID and note down the exact steps to reproduce.03Prepare Screenshots or LogsExport relevant error logs or grab screenshots of the issue—you can upload these directly on step 5.COMMON QUESTIONSFrequently Asked QuestionsGot a quick question before you submit your support ticket? We have answers.How does this form route my ticket?What if my issue is a critical, system-down emergency?What file types can I upload as attachments?Recruiting qualification
A Stepform example for qualifying recruiting candidates through a focused multi-step flow.
RecruitingCandidate screeningRole fitYour Company4.5from 200+ reviews
Your Next Career Move Starts Here
We're hiring across engineering, product, marketing, and sales. Answer a few quick questions — qualified candidates are invited to book an interview immediately.
The ProcessHow Our Hiring Works
A transparent, fast, and fair screening process designed to find the right fit — for you and for us.
01
Tell Us About Yourself
Answer a few focused questions about your experience, availability, and salary expectations. Takes under 3 minutes.
02
Instant Qualification
Your answers are reviewed automatically against role requirements. No waiting — you'll know th@e outcome right away.
03
Book Your Interview
Qualified applicants are invited to book a time slot immediately. Others are added to our talent pool for future openings.
Our TeamHear from People Who Joined Us
Real stories from team members across engineering, product, marketing, and sales.
Sarah Chen
Senior Software Engineer
"The process was surprisingly smooth. I filled in the form, booked an interview the same day, and had an offer within a week."
5.0Marcus Webb
Product Manager
"They cared about real experience, not a polished CV. The role-specific questions showed they actually wanted to understand my thinking."
4.4Priya Nair
Marketing Lead
"As a career switcher, the targeted questions made me feel like a real candidate — not just another application in a pile."
4.8James O'Brien
Sales Executive
"Best hiring experience I've had. The whole thing took 4 minutes and I was booked for an interview the same afternoon."
4.5Lena Fischer
UX Designer
"Upfront salary info from day one. That level of transparency made me feel respected as a candidate from the very first step."
4.2David Park
Data Analyst
"The interview was a real conversation, not a rehash of my CV. You could tell they'd actually read my answers."
5.0FAQFrequently Asked Questions
Everything you need to know about applying and our hiring process.
What is your product?How does pricing work?How can I get started?Your Company4.5from 200+ reviews
Your Next Career Move Starts Here
We're hiring across engineering, product, marketing, and sales. Answer a few quick questions — qualified candidates are invited to book an interview immediately.
The ProcessHow Our Hiring Works
A transparent, fast, and fair screening process designed to find the right fit — for you and for us.
01
Tell Us About Yourself
Answer a few focused questions about your experience, availability, and salary expectations. Takes under 3 minutes.
02
Instant Qualification
Your answers are reviewed automatically against role requirements. No waiting — you'll know th@e outcome right away.
03
Book Your Interview
Qualified applicants are invited to book a time slot immediately. Others are added to our talent pool for future openings.
Our TeamHear from People Who Joined Us
Real stories from team members across engineering, product, marketing, and sales.
Sarah Chen
Senior Software Engineer
"The process was surprisingly smooth. I filled in the form, booked an interview the same day, and had an offer within a week."
5.0Marcus Webb
Product Manager
"They cared about real experience, not a polished CV. The role-specific questions showed they actually wanted to understand my thinking."
4.4Priya Nair
Marketing Lead
"As a career switcher, the targeted questions made me feel like a real candidate — not just another application in a pile."
4.8James O'Brien
Sales Executive
"Best hiring experience I've had. The whole thing took 4 minutes and I was booked for an interview the same afternoon."
4.5Lena Fischer
UX Designer
"Upfront salary info from day one. That level of transparency made me feel respected as a candidate from the very first step."
4.2David Park
Data Analyst
"The interview was a real conversation, not a rehash of my CV. You could tell they'd actually read my answers."
5.0FAQFrequently Asked Questions
Everything you need to know about applying and our hiring process.
What is your product?How does pricing work?How can I get started?Feedback collection
A Stepform example for collecting focused feedback and turning responses into actionable product insights.
FeedbackCustomer insightsProduct improvementShare Your Feedback
Help us improve by answering a few short questions.
It takes less than 2 minutes.
Share Your Feedback
Help us improve by answering a few short questions.
It takes less than 2 minutes.
“Stepform is by far the best form tool I have ever used”
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